![]() It's a reciprocal relationship that benefits everyone in the process. When a specified action (such as a registration or sale of a product) gets tracked back to that link, the affiliate gets paid. Whenever you see a link to Amazon on another website-or see an Amazon link below an online product review-you’re looking at affiliate marketing in action. Online mega-sellers like Amazon invest heavily in affiliate marketing. Then, when traffic driven by the affiliate converts, the affiliate earns a commission. The hope is that users of the affiliate site will click directly over to the advertiser’s site. What Is Affiliate Marketing?Īffiliate marketing describes a body of digital advertising tactics by which one company or individual (the “affiliate," or “publisher”) uses its website to recommend the products or services of another company (the “advertiser"). We’ll also hear from industry experts who’ll speak to the scope of the problem and offer unique tips to manage affiliate schemes. We’ll see how it works, and how you might be able to identify and prevent affiliate fraud. In this post, we’ll explain the ins and outs of affiliate marketing fraud. That could mean that more than one-quarter of digital advertising costs are going to be paid to criminals. Unfortunately, other research has found that digital advertisers’ total losses due to fraud will top $100 billion by 2023. While affiliate marketing is an excellent, self-sustaining way to build a revenue stream, there are bad actors who want to take advantage of your hard work for their own personal profit.Ĭonsumer data company Statista calculated that digital advertisers spent over $378.16 billion in 2020. ![]() Prevent Affiliate Fraud: Tips & Tricks From Experts Across the IndustryĪffiliate fraud is a growing problem affecting online advertisers.
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